It's Shoo, Inc., a fabulous new store located at 109 State Street, Madison, WI. 
Shoo, Inc. is also located in Milwaukee at 241 N. Broadway. I am so thrilled to see this store open in such a great location, and only about a 30 second walk from my office. I poked around today and found about 3 pairs of shoes and two must have pairs of boots. I plan on stalking them on a daily basis until they are mine. I also found some adorable tops in the back of the store and the accessories are to die for. Here is a little history about Shoo,Inc. from their website:
I will keep close tabs on this hip new addition to State Street and bring you the latest updates on styles and new merchandise AND sale items. Stop in and say hello to the owners, Kate Blake and her brother Pat Blake, and the super cool staff.
I do have one small, tiny, infinitesimal complaint, if one could even call it that. The website and blog for Shoo, Inc. has not been updated for a while but one would easily attribute that to all the fabulous buying trips and setting up a second location in another city, no easy task. I predict Shoo, Inc. will bring Madison the latest styles from around the world and even from Wisconsin, how cool is that? I also found the staff to be first-class and friendly, so I can't wait to go back. I also noticed some great sale items in the lower level so I suggest you hurry if you want to find a pair of boots or shoes at 50% off. It won’t be long before the rest of Madison finds Shoo, Inc.. Maybe iheart could update their blog and website and those boots could be mine! Mwahhhhh (evil laugh)
